Another Data Mart?

12 Jul

Martin’s Insights published the article below. It begs the questions – what to do? Clearly a CDP is created to solve an unmet need. The whatever the answer is for any given organization, data must be known “in context” and must be traceable back to its original form to survive scrutiny. Here is the article.

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Recently you may have heard – from your business network or circle of marketing friends – that Customer Data Platforms (CDPs) is the new ‘black’. Can a CDP really be an all-rounded solution to marketing’s most pressing problem, when it comes to enhancing customer experience? Certainly, if you are in the BI field, the concept…

via Trend Alert – Customer Data Platforms — Martin’s Insights

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