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Palantir’s marketing machine never ceases to amaze me!

11 Dec

Well Palantir has done it again – check out this article . I like this product, and the folks that built it have done a good job. however, it never ceases to amaze me at how well they market. Have you been to the web site – www.palantir.com/ ? Plenty of videos and glossies, but little technical information – A polar opposite to the SAS web site – www.sas.com/ . I am not sure of the technical or product underpinning of the Distributed Common Ground System (DCGS) that Raytheon put together, but it appears that it may be heading the way of other “Big Bang” approaches http://www.raytheon.com/capabilities/products/dcgs/ . If anyone has any insights into the products underlying the DCGS let me know. But back to my point – Palantir gets a shout out from the Army, and they are the only company mentioned – nice. You cannot pay for that kind of marketing.

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